Oribe spent decades custom-blending styling potions in order to create his trademark glamorous looks, giving rise to this focused collection. Each product was carefully designed to fulfill a specific stylist need and was extensively tested on set, in the salon and behind the dressing-room doors of Hollywood’s A list – many becoming “secret” favorites even before they were launched. These are the products of the hair-obsessed.
Loreal Serie Expert was developed in Paris, France to treat the hair from the core to the surface to provide complete hair renewal. Serie Expert is defined by its sophisticated, molecular precision technologies and exclusive treatments for the ultimate in haircare. Serie Expert’s treatments feature Protective Pretreatments that target and fortify the hair’s cortex with either AHA-Lipd Guard or Ionene G and Powerdoses that instantaneously condition the hair’s cuticle and surface with Bio-Mimetic Ceramide. Professional homecare formulas deliver high performance results to maintain and preserve beautiful hair between salon visits. Today, Serie Expert has estabilished itself as a premier haircare treatment line around the world.
